General objectives: to promote the use of new communications capabilities, specifically embedded Internet communications technology, in products and systems developed by European enterprises, to stimulate the wider adoption of the promoted technology in organisations by the dissemination of best practice information related to these companies' experiences, to generate direct economic benefits for the supported enterprises by developing improved and more competitive products, and by replicating this economic benefit in other organisations stimulated to adopt embedded Internet. Specific aims are at helping the User Organisations involved in overcoming all the barriers to adoption commonly shared at a European level, creating a strictly inter-related consortium able to provide guidance and monitoring in the innovation process, create a real success stories portfolio to validate the advantages of the technologies proposed and spread the experience gained. Expected benefits: European industrial companies competitiveness, training and re-qualification of employees, employment, replication stimulation, emerging technologies adoption and industrial companies development, with special attention paid to SMEs.